EXPERIENCE
Product Design Lead
Watermark Insights, February 2024 - Present
Designed a new product from inception to launch
Set strategic direction for multiple products in the product suite
Collaborated with designers and product partners across the product suite to develop cross-suite integrations
Led research and design for two product offerings, collaborating with multiple product and engineering teams
Managed a team of designers responsible for our product offerings
Product Designer I - II
Watermark Insights, August 2021 - February 2024
Designed complex workflows, involving suite-wide integrations
Designed a high value integration from inception to implementation and managed collaboration with external partners
Conducted extensive research, including user interviews, usability testing, and card sorts
Built UX artifacts including user journeys and process maps
Collaborated with multiple product and engineering teams
UX & Visual Designer
SOCi, May 2019 - August 2021
Designed and managed a complete redesign of SOCi’s website from inception to implementation
Conducted user research activities including unmoderated user behavior analysis, card sorting, and surveys
Conducted competitive analysis and best practices research to inform design
Defined user personas, create user flows, and create comps and prototypes
Established brand identity and ensured consistency throughout visual communication platforms including digital, print, website, emails, video, and social media
UX & Visual Designer
MIBOR Realtor Association, February 2018 - April 2019
Designed and managed a complete redesign of MIBOR’s public and members-only websites from inception to implementation
Conducted all research activities including discovery interviews, surveys, and competitive analysis
Created user flows taking into account technical limitations and edge cases
Moderated and unmoderated remote usability testing to uncover user pain points
Defined user personas, and created concepts and prototypes for a site consistent with company branding guidelines
Established brand identity and ensured consistency throughout visual communications and messaging including print, website, emails, forms, and social media
SKILLS & TOOLS
Design Leadership
Product Strategy
Product Integrations
Accessibility
User Research
Information Architecture and Design Systems
UX, UI, Visual Design, Prototyping, & Motion Graphics
Figma, Sketch, Abstract, Overflow, Optimal Workshop
Adobe Creative Suite: Photoshop, InDesign, Illustrator, AdobeXD, AfterEffects
EDUCATION & PROFESSIONAL DEVELOPMENT
BA Advertising
Penn State University | 2010-2014
User Experience Design Bootcamp
General Assembly | February - April 2020